A seller will engage a real estate agent once they have come to the decision they wish to sell their home. The seller will sign a listing agreement with their preferred listing agent outlining the expectation of both seller and listing agent. Key details contained in this contract include what price the seller would like the home listed for in MLS, how long the agent will represent the seller, what commissions will be paid to each agent at closing etc.
Once the selling agent has secured the listing they then go to work on behalf of the seller and will do the following things:
· Enter the property details into MLS so the public and other agents representing buyers can view the home online and make further enquiries via the listing agent
· Co-ordinate any viewings on the home by buyers and buyer’s agents
· Advertise the home in other media outlets such as newspapers, magazines, online, TV etc.
· Present any offers the selling agent receives for sale and purchase of the property
· Regularly liaise with the title company to ensure all transaction paperwork is in order and the move towards closing is going smoothly
Again this is by no means an exhaustive list and skilled agents will provide many additional services to their sellers.
In summary; what a real estate agent does for their client all comes down to what the person wishes to accomplish – buy or sell property. If the client wishes to buy, the buying agent is a seeker and provider of first class local knowledge. If the client wishes to sell, the listing agent becomes an expert presenter of product in its’ best possible light. Overall the agent should be the client’s trusted adviser and guide through the maze of real estate and utilize their expertise to ensure the client is satisfied and gets the deal they want.